This is Pippa, our new isotype. Quite nice isn't it? It's beauty resides in it's simplicity, but it wasn't easy reaching this point. How do you make something recognisible to your brand in an overly saturated market? You try, and try, and try again, untill you succeed. The Pippa represents both the initial P of Pompeii, and the natural walking movement of the legs...it just makes sense. And as you can see, it works everywhere.